Don’t Just Build a Book of Business. Build a Cult.

Don’t Just Build a Book of Business. Build a Cult.

Why the best brokers feel like brands

Put On these GFC Bangers and Get to Work

Put On these GFC Bangers and Get to Work

From High School Hallways to the Front Lines of the Recession Job Market, we didn't realize at the time the absolute bangers that were dropped during the Great Financial Crisis.

The Weird Side of Touring CRE

The Weird Side of Touring CRE

Not all tours go as planned...most don't in fact, but some go way worse than others. These are those stories.

You’re Not Burned Out...You’re F@#king Bored

Ever hit that stretch in brokerage where everything just feels... meh?

The Ego Trap

A tale of caution for the new generation of CRE brokers

The Origin Story of CapRateCraig

How did we get here and who thought a meme account about CRE brokerage was a good idea??

Archive

CRE Market InsightCRE Market Insight
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A Friday Social Media Recap

A Friday Social Media Recap

A quick recap of a few trending posts from the CRE social media sphere for people who aren't eternally online.

C A P R A T E C R A I G
C A P R A T E C R A I G
Day in the Life - CRE BrokerDay in the Life - CRE Broker
The Weird Side of Touring CRE

The Weird Side of Touring CRE

Not all tours go as planned...most don't in fact, but some go way worse than others. These are those stories.

C A P R A T E C R A I G
C A P R A T E C R A I G
Broker 101Broker 101
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Don’t Just Build a Book of Business. Build a Cult.

Don’t Just Build a Book of Business. Build a Cult.

Why the best brokers feel like brands

C A P R A T E C R A I G
C A P R A T E C R A I G
Day in the Life - CRE BrokerDay in the Life - CRE Broker
Put On these GFC Bangers and Get to Work

Put On these GFC Bangers and Get to Work

From High School Hallways to the Front Lines of the Recession Job Market, we didn't realize at the time the absolute bangers that were dropped during the Great Financial Crisis.

C A P R A T E C R A I G
C A P R A T E C R A I G
Broker 101Broker 101
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The CRE Fit Check Dilemma

The CRE Fit Check Dilemma

To be yourself or blend in...that is the question

C A P R A T E C R A I G
C A P R A T E C R A I G
AboutAbout
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Fireside Chat with CapRateCraig

Fireside Chat with CapRateCraig

A short and sweet update with what I've been up to and what I'm planning

C A P R A T E C R A I G
C A P R A T E C R A I G
Broker 101Broker 101
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The Brokerage Breakdown: What You’re Really Signing Up For

The Brokerage Breakdown: What You’re Really Signing Up For

Not all brokerages are built the same — and some will quietly sabotage your career.

C A P R A T E C R A I G
C A P R A T E C R A I G
Broker 101Broker 101
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The Not-So-Glamorous Secret to CRE Success: Just Keep Showing Up

The Not-So-Glamorous Secret to CRE Success: Just Keep Showing Up

Why showing up still beats being smart, connected, or lucky.

C A P R A T E C R A I G
C A P R A T E C R A I G
CRE Market InsightCRE Market Insight
Retail Isn’t Dying, Most People Are Just Trapped in a F$%king Echo Chamber

Retail Isn’t Dying, Most People Are Just Trapped in a F$%king Echo Chamber

A reality check on the retail market, straight from the trenches, not a news desk.

C A P R A T E C R A I G
C A P R A T E C R A I G
Broker 101Broker 101
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Residential Agent Calling, Line 1

Residential Agent Calling, Line 1

The joke behind the commercial real estate broker, residential real estate broker dynamics

C A P R A T E C R A I G
C A P R A T E C R A I G
Broker 101Broker 101
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You’re Not Burned Out...You’re F@#king Bored

You’re Not Burned Out...You’re F@#king Bored

Ever hit that stretch in brokerage where everything just feels... meh?

C A P R A T E C R A I G
C A P R A T E C R A I G
Broker 101Broker 101
Chasing the Bag: CRE Brokers and Hip-Hop’s Shared Hustle

Chasing the Bag: CRE Brokers and Hip-Hop’s Shared Hustle

Exploring the Parallels Between the Relentless Drive, Unique Language, and Swagger That Define Both the CRE Brokerage world and the Hip-Hop world.

C A P R A T E C R A I G
C A P R A T E C R A I G
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